CheGuevaraWholesale.com is owned by All The Rage, Incorporated,
the ONLY company in North America OFFICIALLY
LICENSED through a legal exclusivity agreement
to use the iconic Guerrillero Heroico image of
Ernesto 'Che' Guevara on shirts, hats, and various accessories
and collectible items.
Guerrillero Heroico was photographed by Alberto
Korda on March 5, 1960, when Che Guevara was 31 years
old. It gained fame seven years later, after Che had been
killed, with the publication of Che's Bolivian Diary
and has since become one of the most recognizable, and
perhaps most reproduced, photographs in the world.
The license also includes exclusive use of artistic renderings
of the Korda photograph, most notably the popular Viva
Che two-tone portrait. Viva Che was drawn
in 1968, just after Bolivian Diary was released,
and has since been reproduced in different two-tone color
Becoming a wholesale customer is easy! Simply complete
the following two (2) steps.
1. Wholesale Account Application
All customers MUST have a wholesale account. Download
and complete the wholesale account application and
send it to our fax number 1 647
727 4303. If there are problems with your
application, we will notify you immediately.
Download Wholesale Application Pack (PDF)
2. Credit Card Application
If you intend to prepay by credit card (we accept
MasterCard and Visa), complete the credit card application
included in the Wholesale
Application Pack and send it to our
fax number 1 647 727 4303.
If there are problems with your application, we
will notify you immediately.
It can take up to two weeks to process your application.
Once your application has been approved, we will activate
your account and send you an account activation notification
with your login username and password. You will be able
to change these by logging in and editing your account.